Santa Fe Opera

The Santa Fe Opera’s mission is to advance the operatic art form by presenting ensemble performances of the highest quality in a unique setting with a varied repertoire of new, rarely performed, and standard works; to ensure the excellence of opera’s future through apprentice programs for singers, technicians and arts administrators; and to foster an understanding and appreciation of opera among a diverse public.

I project managed the development, design, and launch of the company’s website in collaboration with both internal and external web teams. I built the site structure, selected and edited all imagery (including my original photography), and wrote web copy. I then managed ongoing web updates and content, and served as social media moderator for Instagram, Twitter, Facebook, and YouTube, supporting engagement, content oversight, and community management.