The Herd of Hope

Web design with an interactive map for The Herd of Hope, displayed across Spitalfields Market from December 2020 to Summer 2022, and created by internationally acclaimed artists Gillie and Marc. The sculpture series aims to raise awareness for Africa’s endangered elephants and funds for the Sheldrick Wildlife Trust.

From the plains of Kenya to the heart of London, the Herd of Hope is a family of 21 life-sized bronze elephants, led by a matriarch with 20 smaller elephants, embarking on the journey of a lifetime as they migrate across London and give passers-by a chance to get to know the real-life orphans that have inspired this public art installation. Each orphan sculpture has the name of the orphan they symbolize along with a scannable QR code allowing you to watch their rescue videos and directly support their rehabilitation journey as you walk among them. Already thousands of people have visited the sculptures — even if you can’t visit the Sheldrick Elephant Orphanage in East Africa, you have another opportunity to join the herd!

The website was live from 2022-2022.